Mobilegeddon, the day Google launched their mobile friendly update launched yesterday, did you know? Were you ready?
So What does Google’s mobile friendly update mean? You have a website and social media; you have over 100 likes, and you get plenty of interaction each week, you don’t need to spend time and money on marketing for mobile, right?
Wrong! Google’s new mobile friendly update isn’t just for marketers, It’s important for the film industry to be mobile friendly too! Google’s mobile friendly ranking will boost mobile-friendly pages in Google when searched on a mobile device. Considering 80% of internet users own a smartphone, 4 out of 5 consumers use a smartphone to shop, 70% of mobile searches lead to online action within an hour, and 1.30 billion smartphones were shipped worldwide in 2014, a 27.7% growth from 2013 (International Data Corporation (IDC) we would say the change is quite important, wouldn’t you?
The British Film Industry is a big part of Britain’s creative industries. If your website isn’t optimised for mobile, and if you haven’t started thinking about doing it, now is the time. Don’t miss out on a mass market due to simply “not having the time” it’s important to make the time.
Let’s face it most of us are attached to our mobile phone as if it is our lifeline. A recent article by Convince and Convert claimed that 70% of Americans admit to bringing their phone to the bathroom! Mobile allows us to browse what we want, where we want, and we do; mobile isn’t something to be taken lightly, or ignore.
If you have created a great Indie film and have spent time and money on creating a good website why would you want to risk losing out on traffic? As a mobile user, it is incredibly frustrating when you click on a website, and your fingers are too big to click on the different sections. It is even more annoying when the images are blurred, and you have to spend 10 minutes trying to read the first paragraph! Frankly it doesn’t look good for any industry, especially not for the creative industries.
If you are unsure whether or not your website is mobile friendly, you can test it with the Google mobile friendly test tool. As with any change, it’s important that you get things right and avoid common mistakes, Google published an article identifying the common mistakes made on mobile websites.
Investing in a film is about more than just the equity raised to finance a project and getting it on-screen, it’s important to invest in the film’s marketing, brand, and most importantly mobile.
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